Driving sales through social media campaigns and email.
ROAS through paid ads and email
Increase in paid social revenue
Increase in monthly traffic
Bro Glo experienced immediate success on TikTok, achieving sell-outs solely through organic video content. Growing to an impressive audience of nearly 100,000 followers, their organic videos got upwards of over seven million views. While these organic efforts contributed significantly to revenue, their unpredictability of going viral made Bro Glo to diversify their traffic sources. Consequently, they began investing in paid social media and email marketing.
Opting for a paid social media launch, Bro Glo utilized Instagram videos sourced from their top-performing TikTok content. Additionally, PRTNR helped Bro Glo established a robust email system designed to capture and nurture website visitors. Instagram ads have consistently played a pivotal role in driving purchases and revenue for the brand. The email system, encompassing both sales-oriented and content-driven emails, has proven effective in guiding customers through every stage of their journey with Bro Glo.
