Increasing revenue via paid social media campaigns
ROAS from paid ads
In profitable ad spend
The Candle Daddy, initially exclusive to Amazon, wanted to diversify their sales channels away from a single platform. Recognizing the importance of owning their customer base, they launched their own website on Shopify. Despite a modest start with a few customers monthly, they acknowledged the need for a consistent source of traffic to drive results and establish a loyal customer base.
PRTNR launched a Facebook ad campaign for The Candle Daddy, resulting in substantial growth. Almost overnight, their brand experienced explosive growth, experiencing a 278% increase in store traffic and growing from a few daily orders to 150 orders per day. The success of these paid ad efforts also resulted in an expanded email list, surpassing 20,000+ subscribers, and garnered a Facebook following of more than 30,000 people.
