Simplifying social media campaigns, increasing revenue, and reducing paid media costs.
Reduction in CPA.
Freedom Industries got into ecommerce very early on and had relied on cheap ad costs to grow their customer list to over 600,000 people back in 2014-2015. As the years went on, ads got more expensive to acquire new customers and strategies that worked early on, no longer worked as well.
Freedom needed a strategy that included crafting the right content for their audience as well as a consolidated ad strategy in order to make their ads more efficient to be able to scale results. When we took over the account, we consolidated down to only a 2 campaign structure which allowed us to identify what worked/didn't work much easier and allowed us to not dilute budgets across different audiences since audiences are not important like they once were. We were able to help Freedom achieve not only more efficiency but also more overall profit.
